Privacy Policy

Last updated:  April 2026 

Prime Arena Holdings Limited (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect personal information collected through our website and as part of our wider engagement activities.

This policy applies to all visitors to our website and to individuals who register interest in our arena, events, ticketing, sponsorship, hospitality, or related activities. 

1. Who We Are 

Prime Arena Holdings Limited is an Irish company developing a multi‑use arena and professional ice hockey franchise in Ireland.

Our registered office is:
Prime Arena Holdings Limited
Connaught House
One Burlington Road
Dublin 4
D04 C5Y6
Ireland

Registered Company No. 725774

For the purposes of data protection law, Prime Arena Holdings Limited is the data controller of your personal data.

2. What Information We Collect 

When you visit our website, attend an event, participate in an interview, or otherwise engage with Prime Arena Holdings, we may collect personal information depending on the nature of your interaction with us.

This may include:

  • Name

  • Email address

  • Phone number

  • Company name and role (where relevant)

  • Areas of interest (e.g. sponsorship, premium suites, ticketing, general updates)

  • Any additional information you choose to provide voluntarily

Where appropriate and where consent has been provided, we may also collect:

  • Images, photographs or video footage

  • Audio recordings

  • Limited identifying information provided in connection with recorded content (e.g. name)

Such recordings may occur at events, interviews, site visits, or other activities and will only be used where appropriate consent has been obtained.

We do not collect postal addresses through our website.

3. How We Use Your Information 

We use personal data for the following purposes: 

  • To register and manage expressions of interest in Prime Arena Holdings and its offerings 

  • To communicate updates, announcements, and relevant information 

  • To manage corporate, sponsorship, hospitality, and ticketing interest 

  • To carry out proportionate marketing and communications activities relevant to the Prime Arena project, including the use of video, photography and audio content where consent has been provided

  • To improve our website and engagement activities 

We aim to use collected information in a structured and proportionate way.

Where we collect images, video or audio recordings, additional information about their specific use will be provided at the point of collection, including through separate consent forms where required.

4. Legal Basis for Processing 

We process personal data under the following legal bases:

Consent – where you have chosen to register your interest, receive communications from us, or where you have provided explicit consent to be recorded (for example, through a video, photography or interview consent form)

Legitimate interests – where processing is necessary to support our business activities and communications in a proportionate and expected way

You may withdraw your consent at any time.

5. Marketing Communications 

By registering your interest, you may receive communications from us relating to the Prime Arena project, events, ticketing, sponsorship, or related updates. 

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly. 

6. Data Storage and Third Parties 

Your information may be stored and processed using third‑party service providers that support our website, customer relationship management, and communications activities.

Some of these providers may be located outside the European Economic Area (EEA). Where this occurs, appropriate safeguards, such as Standard Contractual Clauses, are in place to ensure personal data is protected in accordance with GDPR.

We do not sell personal data to third parties.

7. Data Retention 

We retain personal data, including any images, video or audio recordings, only for as long as necessary to fulfil the purposes set out in this policy or to meet legal or regulatory requirements. Where data is collected on the basis of consent, we will retain it until consent is withdrawn, unless retention is otherwise required by law.

8. Data Security 

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure. 

9. Your Rights 

Under data protection law, you have the right to:

  • Access your personal data

  • Request correction of inaccurate or incomplete data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Receive your personal data in a portable format

  • Lodge a complaint with the Data Protection Commission (Ireland)

Further information on your rights is available at www.dataprotection.ie.

10. Contact Us 

For questions about this Privacy Policy or to exercise your data protection rights, please contact: 

Email: privacy@primearenaholdings.com

11. Changes to This Policy 

We may update this Privacy Policy from time to time. Any updates will be published on this page.